I know you are aware how strongly I feel that the viewers are entitled to have the same experience you just had. My goal every season is first and foremost to entertain the audience, and I know that this is best accomplished when key storylines are not revealed in advance. I am asking you to please join with me to ensure this enjoyment by not revealing any of these answers or other issues. … I truly look forward to your spoiler-free thoughts and insights.
A letter from MAD MEN creator Matthew Weiner to TV critics, which accompanied Season 5 DVD screeners they received. (via editorlisa)
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  11. burbanked said: ….and then, roughly seven minutes later, those screeners all got GIF’d on Tumblr.
  12. editorlisa posted this