Today, Thomas and Bell are launching a Kickstarter campaign to raise funds for a low-budget Mars movie that would be shot this summer. The goal: $2 million in 30 days. If they reach it, Warner Bros. Digital Distribution has agreed to put the movie into production and pick up the tab for marketing, promotion, and distribution. (The film would be released in the first quarter of 2014 for a limited-time theatrical run, before moving to VOD, iTunes, and other digital platforms.) If they don’t reach the goal: No movie.

If you ask me this is kind of exploitive of the fans. Warner Bros. could potentially make a profit off fans’ donations. If they’re willing to put up all the money for everything after production, why not just pay for production as well? Hollywood studios using Kickstarter to fund projects feels dirty.

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    Paul Higgins: Thanks Kallie. Must be a bit sensitive today!
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    I was more making jokes on the Veronica Mars fans raising >$2 million in less than 24 hours (which is incredible) than...
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    Over the past couple of hours, I’ve seen them raise 300,000 dollars. It’ll probably be completely funded by the time...
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