This is actually a pretty sweet commercial, and I think the handheld aspect works. Wonder how much they paid for the Back to the Future imagery?
Also, why did Doc Brown go to a 2011 Argentine electronics store?
[Christopher] Lloyd then mentioned that he will be soon filming an episode of Fringe. Lloyd’s casting (in the tenth episode of the current season) as a musical icon and hero of Walter Bishop on Fringe was reported last week, and included in the latest TrekMovie Sci-Fi TV update. However, Lloyd then made some news, revealing that Leonard Nimoy would be joining him in the same episode of Fringe, reprising his role as William Bell. The audience, to say the least, was very enthusiastic about that information and it was exciting news generated at the convention.
Leonard Nimoy last appeared in May, in the the season two finale of Fringe, and at the time he stated it would be his last role, not only on Fringe, but as an actor. However, Nimoy has sometimes noted that he has learned to “never say never”, so it appears (if his health allows) that he will be back on Fringe again.
"We all know how much Walter loves music, right? Well this fellow was one of his icons," explains John Noble of Lloyd’s role in the season’s 10th episode. “He adored this man. So Walter gets to be a bit of a fanboy.”
First Look: Christopher Lloyd Reprising His Role as Doc Brown in Back To The Future Video Game | /Film