|—||Ty Bur on NPR Fresh Air|
“‘Kung Fu Panda’ actually has 6 chapters to it, and we’ve mapped that out over the years,” Katzenberg said. “‘How To Train Your Dragon’ is at least three: maybe more, but we know there are a least three chapters to that story.”
Someone needs to teach Dreamworks the definition of overkill.
Though I do love How To Train Your Dragon and will probably see all the sequels.
Sony logos. It’s a logo kind of day. Of note Hugo Cabret, MIIIB, Ghostbusters, Spidey.
Disney’s never been the company to shy away from toys. In fact, they’re the world’s largest licensor of consumer products. Any industry analyst could tell you that ancillary products are the key to success in the intellectual property game. But it seems Disney, in their latest attempt to minimize loss and maximize profit, is taking this mandate to extremes.
“Everything in the middle is toast” said a producer on the Disney lot. Disney CEO Robert Iger announced at December’s UBS Global Media and Communications Conference that primary focus at the company will shift solely to franchise driven products fueled by Pixar, Marvel and other well known Disney properties (think theme park rides). The mouse house will still take on smaller films, but they better cost under $30 million and feature new young stars.
You can shout at the top your lungs about how evil corporations are ruining America, you can’t really blame the house that Walt built. They’re just trying to save some money. 2009 was a disaster for Disney as several medium sized films (Confessions of a Shopaholic, G-Force, Surrogates, and Old Dogs) all tanked. It just comes as a shock when news broke that the studio would not be producing a sequel to their uber-successful mid-size comedy The Proposal.
While it’s a great strategy for Disney to make back some of it’s $10 billion dollars spent on acquiring Pixar and Marvel, it’s a painful wake up call about the dire state of Hollywood movie making. The big studio, R-rated drama has essentially disappeared off the face of the planet, and it seems if Disney’s move is at all telling, the studios may abandon medium sized films completely. If anything that costs $40-$80 million with no guaranteed profit is too much of a risk, why pursue it at all?