The new system still features a monthly subscriber fee ($24.99 – $39.99, depending on location), but now users get a proprietary card and a smartphone app. The app is iOS only for now; Android is forthcoming. The card acts like a prepaid credit card, which means it can be used to purchase a ticket at any theater. The concept is that users use the app to check in at a theater, and purchase their ticket with the MoviePass card.
The big problem with the previous version of MoviePass was getting exhibitors to play along. But now theaters get full price for the ticket “purchased” by MoviePass users. So the idea seems to be that the economics of the system rely on more subscribers than will actually use the pass on a regular basis. You’re buying movie insurance, in a manner of speaking.
Despite the fact that they were included in the initial press release, AMC will not be participating the San Francisco area MoviePass beta. AMC Corporate has explicitly told their theaters that were said to be included not to honor the service.
I would be down with this. A smartphone app movie subscription that lets you watch unlimited movies in theaters for $50 a month. They also have a “lite” package of 4 movies for $30.
I would use this. I currently have no problem seeing 5 movies a month as it is.
I am so there. That would be a great value in NYC.