sanger replied to your post: I don’t really understand how the rating system works. What does a “1.2 rating” even mean?
“It’s a very flawed, outdated system” DON’T TALK SMACK THIS IS MY CAREER. DVR is accounted for. All ratings these days are Live+SD which means anything that was watched live or within 24 hours of live. Just plain Live doesn’t exist anymore!
I’m not trying to insult anyone personally. The Live+SD is a step in the right direction but it doesn’t account for past same day viewings nor does it take into consideration the fact that many DVR viewers skip commercials (making the metric moot to advertisers). Also, this doesn’t solve the issue of Nielsen taking a small sample and assuming it represents the greater whole.
For a long time there were 3 networks and the system worked. Now there are hundreds all serving niche audience segments with narrowcasting, there are many paid subscriptions to which ratings numbers don’t even apply, but the metrics model remains the same.
demiadejuyigbe asked: I don't really understand how the rating system works. What does a "1.2 rating" even mean?
It’s actually pretty complicated and something I’ve had to go over many times.
In the most simple terms a “rating” is the percentage out of total TV sets in America. From Wikipedia, “As of September 1, 2010, there are an estimated 115.9 million television households in the United States. A single national ratings point represents one percent of the total number, or 1,159,000 households for the 2010–11 season.”
A share on the other hand is based on the percentage of TVs in use at the time. “For example, Nielsen may report a show as receiving a 9.2/15 during its broadcast, meaning that on average 9.2 percent of all television-equipped households were tuned in to that program at any given moment, while 15 percent of households watching TV were tuned into that program during this time slot. “
This is why I like to report straight numbers, ie in millions (usually) how many watched a show. Of course this is all an estimate based on a ratio because Nielsen only has boxes and diaries in 25,000 homes. These “Nielsen Families” serve as a subject group for the larger American whole. Though they have recently added same day DVR viewings, all DVR and online viewings are not completely accounted for.
It’s a very flawed, outdated system but a tough, old guard that would be incredibly hard to crack.
3 things happened last week. The Super Bowl provided the most people ever watching TV at one time. The Nightly News with Bryan Williams netted 10 million viewers Tuesday. And millions turned their TVs to learn about an impending east coast snowmageddon.
Contrary to popular belief TV is not dead. It may be dying, or at the least changing, but clearly TV isn’t going anywhere any time soon.
"Of course, there has been monumental media change in recent years - half my students now watch TV on their laptops," says Robert Thompson, professor of popular culture and TV history at Syracuse University.
"But this whole idea that one medium automatically replaces another was always an artificial notion, and it remains so today. We’re so used to this idea, ‘OK, the dinosaurs were around, and then they died. And now, we’re around.’ This whole idea that one thing instantly replaces another, and now it’s old-school network TV that’s being replaced, well, that’s obviously not how this TV model is playing out."
For my followers/readers at Syracuse with an interest in pop culture take a class with this man. It’s one of the main reasons I have this blog today, and do what I currently do.