Lionsgate is not a huge studio, so though it may not seem large in comparison or even enough to fully do justice to the book, they’re hoping the odds are in their favor.
When it acquired the rights in 2009, the studio had conceived of it as a smaller production that would appeal only to young adults. But at the time only one book had been released and it had sold fewer than 500,000 copies. Today the trilogy has sold more than 12 million copies, and backers believe it could be what Hollywood calls a “four quadrant” film — one that appeals to men and women, young and old.
The LA Times also has an expanded business based article on how the series fits into Lionsgate’s finances.
Production wrapped on the film yesterday.