Braff just sent out the following emailing with details about the film’s platform release.
I have some very exciting news to report today. We and our team from Focus Features have decided upon a US release date for WISH I WAS HERE.
Like Garden State, our movie will be a “platform release”, which means we will start in a few cities, and expand to more and more cities over a couple of weeks. With a “platform release”, we are able to build word of mouth about the movie, which helps build excitement for the film’s release as we widen across the country.
I am so proud to announce that our movie WISH I WAS HERE will be released on July 18th, 2014 in Los Angeles and New York.
The following week, July 25th, we will expand to 20 major cities in the US, and then keep adding more cities across the country until we reach as many of you as we can.
Thomas tells EW that Warner Bros. will release the movie — simply titled Veronica Mars — on March 14, 2014.
The original distribution plan called for Veronica Mars to get a limited engagement run in just a few cities before becoming more widely available via video on demand and other digital platforms. But Thomas reports that Warner Bros. will now give the film a wider, nationwide release (number of screens still TBD) and let the marketplace decide how long it should stay in theaters.
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