Top gif source (x).
The conversation around Sherlock after the third season’s premiere in the UK and leading up to the US premiere this Sunday, January 19th, can best be summed by this post from the BBC One Tumblr: “Tumblr, are you okay?”
Gif source (x).
From January 1st to the 14th alone, there were 720.9k posts made about Sherlock by a community of 2.6 million Tumblr users, earning 63.6 million notes. That completely blows away any of the other communities we’ve looked at on Tumblr; the conversation around fashion earned 23.7 million notes over the course of a month, or nearly a third fewer notes in two more week’s time.
This is a dedicated fandom, to say the least, and Sherlock fans might be giving Doctor Who fans a run for their money in terms of engagement. (Although we must note there’s a lot of fan crossover and even fandom collisions on Tumblr).
The majority of the top Sherlock posts were images, and many of those gifs (the one at the top of this post was the 7th most popular post overall in that two week time period). Fan-made gifs expressing their emotions around the third series premiere, art based on the characters’ lives, and mashups with the actors’ other work also featured in the top ten posts.
So bbcone? Tumblr might be a little wobbly right now, but we have faith they’ll pull themselves together through the power of fandom.
Gif source (x).
December: Matt Smith in ‘American Psycho’ musical - 7584 notes
November: ‘Aladdin’ hits the stage - 19834 notes
October: ‘X-Men First Class’ First Look - 14688 notes
September: Behind the Scenes of ‘Dumb and Dumber To’ - 2776 notes
August: Meet the ‘Mother’ - 2011 notes
July: Dragon skulls promote ‘Game of Thrones’ - 80987 notes
June: ‘Girl Meets World’ goes into production - 11164 notes
May: PBS fakes us out with almost real reality shows - 10940 notes
April: Leading men get older, leading ladies stay the same age - 26491 notes
March: Hello Topanga - 40679 notes
February: ‘Archer’ IRL - 1743 notes
*chimes sound* *finds pitch* [caroling intensifies]
♬ On the twelfth day of Christmas NBC gave to me… ♪
12 Plumbers Plumbing
11 Puppies Playing
10 Swords a-Sweeping
9 Halperts Glancing
8 Mads a-Mincing
7 Swansons Grinning
6 Beasts a-Preying
4 Falling Nerds
3 Hench Men
2 Bros in Love
And Red Reddington getting set freeeeeeeeee
GOD BLESS US, EVERYONE.
This is how you social media.
And the answer came back in a single sentence:
Because of you, Saturday, November 23, 2013, The Day of The Doctor, was the biggest television event they’d ever seen on Tumblr.
5.0 million posts
4.9 million reblogs
3.1 million likes
1.0 million contributors
It was bigger than the VMAs, the Super Bowl, and the Grammys…
We’ve always said that the Doctor Who fandom on Tumblr was bigger on the inside. Now we all have a better idea of just how big that inside is.
And what’s amazing is we’re still growing.
A+ headline. ICYI - MoMA Teens
Does Wil Wheaton know who the 12th Doctor is? Has the coveted ‘Doctor Who’ role already been cast? Seems possible based on his comment on this Tumblr reblog. Interesting indeed.
Watch: PCB gets a visual shout out on GMA’s Yahoo/Tumblr report
At the 41 second mark!
My tech knowledge is pretty lacking so I tried to address how I would feel directly if things were to change. All of the bloggers interviewed are much more insightful than I and have some really accurate and calculated thoughts about the whole thing.
A vast change in features and freedom on the platform might have me reconsidering, but they would have to be pretty drastic. Even if I had only 10 followers, I’d probably still post.
Bottom line really is, and what I was trying to get at, is no one knows right now exactly what’s going to happen to the site in the future. Sounding the doomsday alarm in my opinion is premature, so until everything changes for the worse (which I really don’t think it will), I’m going to keep on keeping on and suggest everyone do the same.