Sources tell Variety that four of the five theaters featuring the $50 mega ticket for “World War Z” were sold out with an average head count for each theater coming in at around 250 people per theater (the fifth theater was 80% full), which, if you do the math, amounts to about $60,000.
The price of the ticket is $50 and besides the early [3D] screening, the package also includes one HD digital copy of the movie when it becomes available, one pair of “World War Z” collector’s custom RealD 3D glasses, one official full-size limited-edition movie poster and a small popcorn.
It’s a novel idea, but may have been better suited on a beloved franchise or sequel than an untested property like this, that doesn’t have a huge built-in audience.
New Trailer: ‘World War Z' | /Film
Full Super Bowl Spot For WORLD WAR Z Now Online | CBM
Trailer: ‘World War Z' - June 13
Directed by Marc Forster, starring Brad Pitt, Mireille Enos, Eric West, Matthew Fox, David Morse, and James Badge Dale.
A first look at World War Z, the most expensive zombie project in Hollywood history — starring Brad Pitt as a man searching for the origin of the plague that’s turning humanity into a rapacious army of rasping death. The road to Z hasn’t been easy — here’s a rundown of the movie’s bumpy production.